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4 Ways Property Managers Can Outshine Their Peers On Social Media


Whether you are new to property management or have been in the business a long time, you might reach a point where you want new clients.  But, how will you scale your business and bring more clients?

Perhaps with the help of social media!

Social media is quite powerful. However, not everyone knows how to cultivate their presence by using the right network. In fact, you might have noticed that majority of real estate agents use social media to reach wider audiences, but not all of the posts are attention grabbing or impressive.

Nevertheless, a solid social media strategy can help you improve customer service, drive growth for your business, allow you to communicate with the customers, help you engage your audience, and drive more clients to your business.

Here are some tips to help you build lasting and long term relationship with customers with the help of social media:

1. Choose the right platform 

There are thousands of dedicated networks that can help you connect with anything from an old school classmate to the social activism and everything in the umbrella. So, which one you should choose? Pick the most popular platform and choosing the right one to depend on where your audience and your goals. Some of the most popular social media platforms are:

  • Facebook: With over billions of active users, the platform is ideal for businesses who want to grow leads and make new clients.
  • Linkedin: It's both for B2B and B2C businesses who want to create trust, engage the audience, and build loyalty.
  • Twitter: Twitter is for those businesses who want to stay apprised of time-sensitive things like trending topics, instant announcements, breaking news and more.


Hashtags aren’t lamb; they can help you search, explore and find things on how customers want. Pick the most popular hashtags and use them on your posts. Switch them in every post to see which one are your competitions.  Simply optimize them and use them in your post.


2. Market your services

Make sure that your website reflects what you want to convey; it should have services that you want to offer, modern tools that you utilize with renters and other necessary information. Also, it should tell clients, how they can obtain your services. Don’t shy from listing out services, keep transparency at the upfront.


3. Use SEO to boost your brand's discoverability

When your online services are amalgamated with the local SEO, you can ensure that the property owners, who are searching for the property in your community will find you, not others.


4. Maintain a constant web presence

Social media is not one time-work; it needs resistance, time and patience to cultivate something profitable. Pich the right tools and minimize the time you dedicate on social media. Give sometime regularly to monitor your brand on the web and to respond to the queries and conversations.

How you want to scale your business on social media, depend on your goals. For instance, if you want to attract more clients, you should pay attention to the referrals traffic that is coming from your social network. When you are honed to these social media tricks, you will be able to reap more benefits.


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Topics: Better Selling, How To, Property Management Advice

Rafael Niesten

Written by Rafael Niesten

In his early 20s, Perth local Rafael Niesten, won a scholarship to study in Canada, with that came the opportunity to volunteer at a local radio station. That spawned his entrepreneurial streak, returning to Perth in 2001 he set up community radio Groove FM. More by luck than design, they became successful, too successful as they took a significant chunk of the Perth Market. This sent up the red flag with his commercial competitors who saw to it that he came before the Australian Broadcasting Authority and on technicalities such as the number of volunteers he was forced to move on. He received the citizen of the year award for Western Australia (youth) and was a finalist in the Australian of the year awards (Youth). Falling on his sword he turned to running small and large scale events, all the while buying, renovating and selling properties. Buying and selling land and renovated houses provided a grounding in the property industry. He founded a cloud based medical grade voice recognition company, followed by co founding the first true cloud application for private practice in the health sector. He successfully exited these ventures at the end of 2016 and began building Bricks+Agent.

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