Trying to find a renter to fill a property is hard enough. As a property manager there are many elements that need to come together in order to be able to find the right type of tenants to a property.
To sell a product to it's prospective renter, it's essential to write an engaging property listing to ensure success in engaging the right people and satisfying your clients requirements.
Writing a property listing seems pretty straight forward right? The Bricks+Agent guide to writing a property listing will help you market any property to the right audience.
1. Focus on renters
It's important to consider your target audience or those who are going to be interested in the property and read the description in greater detail.
What tends to happen is that property managers tend to write a listing using a generic template, for a wide preference of people, but end up addressing no one at all. It is essential to draft content that will focus on a specific audience like a family for example, and answer all the questions that audience might have about the property.
B+A Tip: Write a list of all the questions your target audience might have before writing a listing. This will help guide your writing.
2. Don't be over-descriptive
It is important not to over-indulge the reader with every single detail regarding the property. Make sure you include the most important details such as number of bedrooms, garage, pet-friendly etc, but you want to get the reader to the property for an inspection to sell the property face to face. Keep it short, and engaging.
3. You can't miss the photographs
We've all heard that photographs and images make it easier for the readers visualise themselves living in a property. If capabilities permit, consider using a video reel of the property to sell it further.
If budget permits, hire a professional photographer and if not, take shots from every corner of the property and from different angles. Ensure you're not seen in any of them, as it might look unprofessional.
B+A Tip: Try taking photos in the morning light for natural lighting and minimal shadows on photos.
4. Over-hyping is a turn off
Don't over-hype a property. One of the secrets of attractive listing is that it does not have anything that can turn the reader away from the property. You don’t have to use language that tricks a reader. Instead, try focusing on why the property is best because you will be the one who has to explain to potential tenants why the house doesn't sound like the listing.
5. Be clear about the costs
The associated costs of renting a property are not the same. Location, facilities, council rates and other things can impact on the prices a tenant will pay. There might also be some additional costs that you want the tenant to pay for something that exists on a property.
It's imperative you provide details about expected financial costs for the property. Future tenants are going to spend a decent amount to make a move, so make it a little easier for the reader to decide whether the property is within their reach. This can save a lot of time for you, and also the tenant.
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