With over 1 million people working in the construction industry it's a given that you have to think of new ways to reach your audience to stand out from the competition.
So, if you are starting your career as a handyman, it is important to think how you can make yourself stand out and how you can become a successful handyman.
While things like offering more services and charging more amount than other handyman's, would work, it can backfire your future goals, especially when you are just starting out. So, if you want to reach to your audience and want your business to reach heights, here are five different ways you can achieve so:
1. Do things people don't like
People who hardly find time to do anything often get happy when they get someone to do their chores. So, one way to make yourself reach to others is to take those jobs which they don't find time doing or which they disguise in.
Think of cleaning dishwashers, ovens, cleaning closets, organizing things and more. Bring these small yet dreaded services in your business and let clients think of you when they need something.
2. Hire an employee or apprentice
Do you often wish to have more hours or appendages in a day to all jobs? If so, hire an employee and do everything with ease. You can even build your team of handyman's if your business is becoming popular. The number of people you would be working with, the high income you will make.
However, managing team can sometimes become difficult, for that you can download managing software. For instance, your handyman's team is doing a property work, and you need to check them; having a property management software can help you a lot. You can even list your job on them to let clients and property managers reach you for everything.
3. Promote your special features
Do you have any special skills that make you different from other handyman's, promote it! With all the specializations, you will be considered as an expert and people will be willing to pay more for a specialist. Once you build up a trusting relationship with the clients, you will be able to sell all your services that are beyond your specialty.
4. Advertise your business on a review site
There are many review sites, that offers a review of local service providers like handymen, roofers, construction workers and more. If you want to reach a local audience, target such review sites. Ideally, these reviewing sites don't offer any fee for listing your company. Signing with them is more like free advertising of your business.
5. Charge appropriately
How much do you charge for the services you offer? Do you take a flat rate or you have hourly rates for a particular service? If you have confusion deciding upon the rates, consider these factors:
Skills: you should charge more for the skills with specialization.
Time: Consider how long it would be going to take to complete a task. Once decided, fix the amount accordingly.
Expenses: If you are using things that are costly, count them as well. Also, include the cost of wear and tear.
It's not easy to grow a business, especially when your business completely relies on your audience. However, small moves and strategic decisions can help you generate leads! To find out more about how Bricks+Agent can help you grow your business, click the link below.