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How To Attract Millennials To Your Property Management Business


With the rapid advancement of technology and older generations retiring, companies are establishing a fully integrated workforce of millennials. Statistics show that approximately one-third of the young workforce is between the ages of 18-34. In coming years, that number will rise exponetially to 70%.

While in many areas millennials are considered the future of employment and progress but, in the real estate industry, they are hugely under-represented.

You want to attract millennials, bring them on board and infuse the real estate industry with young talent and new ways of doing business, follow these tips to start attracting them.

1. Forget about 9 to 5 schedules

Young people love flexibility and are attracted to the position that doesn’t have need to adhere to regular 9-5 work schedules. A property management job could be the perfect fit for them.  They don’t have to work regular hours or from an office and there's plenty of travel out of the office. 

Although some house rental agencies might have fixed time slots, they also have inspections and other type of work to complete. Position the job by highlighting that millennials are on call and don’t have to be stuck in the office all day, everyday

2. Endless opportunities

Although having millennials on board and employed has increased dramatically in recent years, what makes them stay is the blend of opportunities and career progression on offer. Start by helping them realise that property management has a great career growth and can pay a beneficial salary. They can even set up their own business later and earn more.

3. Technological work

This generation has grown up in an extremely digital world, which is one of the reason they tend to avoid traditional pen-paper jobs. Consider blending their role with digital activities such as managing the company social media accounts. Providing a laptop that allows them to work flexibly can also be a huge bonus.

By using social media accounts to communicate with people from different all aspects of the business including customers or clients looking to buy, sell or rent a  property might just lead to a new way of doing business.

Educate them that a property manager’s use of technology is to list, sell, find and rent property. Instead of printing flyers and traditional methods of selling and doing business in real estate, property management companies should focus on increasing web presence as it will entice young people and majority of people today search for business online.  Millennials are already social media players, so use this aspect to target them for the job.

4. The green and sustainable business

Today’s generation is incredible conscious of the environment and is a firm supporter of green practices, like recycling and commuting to work. Highlight these features about your business if they exist. Follow green practices like recycling and lowering your carbon footprint. Make your office paperless, include recycling bins, community garden spaces and more. If these things are in your office, you will be able to attract millennials as well as renters with ease.


5. Property manager jobs don't need any degree

Due to high student HELP debts and the cost of education in Australia, some students fail to get a respective degree. In return, it can be difficult to secure a job that pays sufficiently. However, a carrier like a property management and real estate agency don’t require any degree.  All it takes is experience and knowledge of the industry and a short course certification. Although some property agents have degrees, it is not the only requirement of the job.


6. Financial benefits

Like every other employee,  property management workers are interested in knowing their pay structure and the related opportunities. Being a property manager has a good pay structure as this is not a commission based job. Also, no targets are offering less stress.

So, if you want o to have young blood on board in your property management business, keep in mind above tips and highlight them when specifying your job.

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Topics: Property Services, Better Selling, How To, Property Management Advice, Property Advice, industry news

Rafael Niesten

Written by Rafael Niesten

In his early 20s, Perth local Rafael Niesten, won a scholarship to study in Canada, with that came the opportunity to volunteer at a local radio station. That spawned his entrepreneurial streak, returning to Perth in 2001 he set up community radio Groove FM. More by luck than design, they became successful, too successful as they took a significant chunk of the Perth Market. This sent up the red flag with his commercial competitors who saw to it that he came before the Australian Broadcasting Authority and on technicalities such as the number of volunteers he was forced to move on. He received the citizen of the year award for Western Australia (youth) and was a finalist in the Australian of the year awards (Youth). Falling on his sword he turned to running small and large scale events, all the while buying, renovating and selling properties. Buying and selling land and renovated houses provided a grounding in the property industry. He founded a cloud based medical grade voice recognition company, followed by co founding the first true cloud application for private practice in the health sector. He successfully exited these ventures at the end of 2016 and began building Bricks+Agent.

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