Getting ahead of the game and staying current in any business, including property management, requires serious focus on customer experience. Every interaction that professionals have with potential customers is vital in creating a fruitful relationship built on transparency and loyalty.
However, there is a significant change in what today’s clients expect from professionals and is already having major impacts on businesses - instant services.
Businesses that offer instant services will see a clear improvement in their customer relationships if they have the necessary technology in place. This leads us to another major trend that will have an impact on the real estate management industry in 2018: mobility.
Making mobility a priority in property management
Property managers who want to meet today’s tech-savvy clients’ needs and demands have to become more mobile. According to a recent study conducted by For Rent, more than 80% of people look for apartments on their mobile devices.
Another study by Marketing Land found that 80% of all internet users use their smartphones to search the web. According to Google, more than 60% of users will not return to a mobile website if they didn’t like it or if they had trouble accessing it. Majority of people who were unhappy with their experience on a certain website will head to the competitors’ websites instead.
In fact, in 2016 Google announced a strategy that focuses on mobile that will affect the search results rankings. As a result, if your property management company’s website doesn’t function properly on mobile devices, it’s likely to appear lower in search results.
Not being on the first page of the search results will lead to less traffic or potential clients. With so many people using their mobile devices to get things done, it is essential for property managers to embrace technology and to formulate a mobile strategy.
Improving your performances using property management apps
If you want to improve your performances, you can always use a property management software. By offering features that will greatly simplify your everyday work such as making online payments and signing online leases, these tools are key to being efficient in the industry.
You can even take it one step further, and offer your customers access via their smartphones and tablets. This way, you offer them the thing that they want most, namely instant services. By using property management software and offering mobile services, you tackle two important trends.
Generally, renters are working full-time jobs. At the best of times its quite difficult for them to find time to go to a real estate agency. Additionally, there are many people whose jobs require them to move around, and may not have access to a computer. Finding what they need on their mobile devices, including a place to live, paying a security deposit, or signing a lease online, can be very convenient.
People are always looking for tools that are flexible and compatible with their busy schedule. If your company offers online services on mobile devices you will not only offer your clients a positive experience, but chances are you will also rise above competitors, especially if they don’t prioritise the needs of their customers.
Managing tasks from mobile devices
As a property manager, you will also find that managing your tasks from a mobile device is extremely efficient and time-saving. You’ll be able to list all properties that are vacant, screen new applicants, and send your future tenants leases without having to arrange multiple meetings. This will greatly reduce the turnover times and your tenants will be able to move in instantly.
The same thing applies to landlords and vendors. Landlords prefer to work with a real estate management company that will make their lives easier, protect their investments, and increase their profitability. Using mobile real estate management software makes it easier for the people who own several rental units to make payments, receive statements, approve maitenance and repairs and to check the statuses of their properties directly from their smartphones.
Using texting to build an outstanding customer experience
Do you manage a large number of properties and have a complex portfolio? Keeping all landlords and tenants updated is a real challenge, but it is also an essential part of your job. The good news is that mobile technology can help you connect with everyone more efficiently, without losing the personal touch that your clients expect.
A good way to get information to your clients faster and keep them informed is by notifying them via text messages. A study conducted by Pew Research Center indicates that smartphone texting apps are the most popular, with 90% of daily users being smartphone owners.
By using instant messages as a means of communication, landlords and tenants will appreciate this method of engagement and allow for full transparency and quick resolution manangement.
Still not convinced about the importance of mobile? Think of all the companies you work with and the reasons behind your successful collaboration. They are probably convenient, fast, honest, and easy to work with.
These qualities are quite invaluable when it comes to building stable business relationships. Mobile real estate management technology can help you become a more convenient partner.
Adopting mobile strategies and embracing technological advances is essential to surviving in any business, and real estate and property management make no exceptions.
Looking for ways to improve your team efficiency or streamline property maintenance processes? Sign up for Bricks+Agent property maintenance software.