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How To Future-Proof Your Property Management Business


Change is inevitable!  The ideas and trends that are now shaping your business are likely to be disrupted by new and advancing trends in technology and old strategies may not work as well anymore. Whether its property management or any other business, it's imperative you are planning ahead.

If you want to stop your business from becoming another statistic, try using these hacks for future-proofing your business.

1. Think like customers

It's important to think about your business from a customer's perspective. After all we are in business to service their needs. Ask yourself, what is it that your client is asking you to improve on or what do they expect from you? What are some of the things you might be doing thta your clients do not appreciate? How do you know that you are offering the best property management services?

Think of yourself as a customer; use your own services as customers and rate yourself. Consider testing your staff by calling your executives to see how they treat customers. Simply approaching the business as a customer will help you to gauge upon your business’ strengths and weaknesses. 


2. Give clients a memorable service

No matter what business you are in, customers will only come back if your services set you apart from competition. If you are offering rental services, make sure your clients are up-to-date with everything.  Offer services like in-app payments to conduct house inspections, renew leases, provide staff or business feedback and more. 


3. Create a virtual marketplace

The growth of the internet and mobile devices have already changed how people buy, sell and rent properties. It's important to keep up with the industry and offer customers the same options. Consider implementing new technology that allows landlords, tenants, property managers and service providers to seek services all in one place. 


4. Create a strong web presence 

The digital ecosystem will help you target more audiences and help you create a strong web presence for your brand. With more people doing business via mobile devices, mobile responsive websites are essential and can offer e-commerce capability and social media support to make your brand more impressive and reachable.


5. Learn to attract more clients

Once your digital ecosystem is up and running, the next thing you should focus on is attracting clients. Launch some simple campaigns on social media platforms to bring more traffic to your site.

Improve Continuously :

Take action, build and implement campaigns and measure the results. Gauge upon them and continue to make changes to improve.


6. Utilise the latest technology

While digital technology offers huge benefits to businesses, it also creates threats like data breaches, increased risk of cyber attacks and more.  So, if you are considering incorporating new technology, make sure it's safe and reliable. Also, check that the software, hardware and other technologies you are using are up-to-date. To secure client’ s records and data, use secure cloud-based technology.


8. Observe online markets 

Apart from just keeping up with the property manager market and reading about the trades, there are many reports that you check to get information about the industry.

The landscape of property management is changing at a rapid pace and the expectations of property managers, landlords as well as tenants are changing. Keep up with trends to ensure your business stays ahead of the game.

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Topics: How To, Property Management Advice, industry news

Jon Stul

Written by Jon Stul

Having spent over 12 years in the real estate industry covering all facets from residential through to commercial, established and off plan properties and sub-divisions, he has an in depth knowledge of the industry. Stepping out of the industry four years ago and moving interstate to expand a frozen yoghurt chain that has gone from 1 to 4 stores in the time he has been involved. This was recently sold to Made Group. Real estate has always been in his blood and it was a natural fit to start Bricks + Agent given the amount of insight he has into the industry as a whole. Having seen how all different forms of traditional marketing was used to the direction that it is now heading today, we think we have come up with a truly unique proposition that fits into the current state of the property maintenance market.

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