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7 Most Effective Real Estate Marketing Strategies And Ideas

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The competition is fierce in real estate these days, so to stand out from the pack you’ll need expert online and offline marketing skills, as well as effective strategies to entice potential vendors.

The overall goal is to choose marketing strategies that expose you to lots of potential clients. This way you’re in front of a larger audience and, once you’ve signed them, you can wow clients with your ideas to market their home. Multiple offers on the table sounds pretty good right?

Here are 7 effective marketing strategies that you can make work for you….


1. Work on your online profile 

Having an effective online profile is important part of your real estate website marketing to attract future business and referrals from previous clients. That profile needs to be designed to be seen for all mobile devices and computer screen sizes. People are more mobile centric so you need to meet the Smartphone market to be on their radar.

2. Automate your CRM 

There’s no point generating hot leads if you’re not able to capture the data accurately and follow up on it. But by automating your customer relationship management (CRM) to do these tasks you can free up your time to focus on more important things, i.e selling houses.

There are lots of CRM tools that allow you to automate your workflow, check out the best real estate CRM Software of 2017.

 

3. Email Marketing 

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Communication via email marketing is still the best way to stay in touch with past clients and generate valuable leads. Most people check their email accounts everyday and will forward any relevant emails to friends, family and colleagues.

Timely emails are the foundation of any effective real estate marketing strategy but remember, your focus should be on helping your clients not selling to them.

 

4. Professional photos/staging

Professional photos and staging are critical for both the interior and exterior of a vendor’s home if they want to attract interest. The property needs to capture the attention and imagination of a buyer so just being clean and tidy isn’t enough. A more effective marketing strategy is to get the home professionally cleaned, staged and then photographed once it’s in a pristine condition.

 

5. The power of social media

social-media.jpgPosting a listing on social media sites like Facebook, Twitter, and Instagram will guarantee it will be seen by thousands, perhaps even hundreds of thousands, of people.

For even more exposure Facebook makes it easy to gain a greater reach by boosting posts for as little as $5-$10. If you’re not fully utilising social media, then you could be missing out on valuable opportunities for sales and leads. 

 

6. Video sharing/streaming

Incorporating technology into your marketing tools for real estate will show clients you have a fresh perspective on selling houses. Whether it’s using Instagram’s hyperlapse video for quick home walk throughs or video streaming of live auctions, buyers are hungry for agents to liven up the content they share to social media.

 

7. Virtual walkthroughs

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Tech savvy real estate agents are looking at marketing strategies that involve virtual reality (VR) walkthroughs. Many potential buyers want to view a home from the comfort of their living room and utilising VR to do this is a great way to give a comprehensive preview of the property. If you want to be industry competitive then real estate tech is an area that can give you the extra edge.

Want to get your piece of the market action? Register with Bricks+Agent today and learn why our lead generation app is becoming a smart component of real estate marketing techniques.

 

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Topics: Better Selling

Jon Stul

Written by Jon Stul

Having spent over 12 years in the real estate industry covering all facets from residential through to commercial, established and off plan properties and sub-divisions, he has an in depth knowledge of the industry. Stepping out of the industry four years ago and moving interstate to expand a frozen yoghurt chain that has gone from 1 to 4 stores in the time he has been involved. This was recently sold to Made Group. Real estate has always been in his blood and it was a natural fit to start Bricks + Agent given the amount of insight he has into the industry as a whole. Having seen how all different forms of traditional marketing was used to the direction that it is now heading today, we think we have come up with a truly unique proposition that fits into the current state of the property maintenance market.